STORMY WORLD
Well, what a storm we’ve all been through over the last couple of years. Worldwide pandemics, covid19, revolutions, the lot.
We’ve all had to change our way of living, the whole world seems to have gone digital. It’s a new world of ones and zeros.
WE WILL SURVIVE
To survive, and earn a living, we need to adapt to this new, digital way of life.
Everything, everyone and his brother or sister, has moved onto the ‘Digital Highway’. Businesses, Solopreneurs, Mom-and-Pop Stores, even giants in the industry have had to knuckle down and go online. Social Media channels have gone absolutely haywire.
SNACK REWARDS
And, do you know what? One thing in particular, has proven to be as popular as snack-rewards at a dog show. Something, that is currently, the most popular form of entertainment, education, notifications, one-on-one meetings, the list goes on and on… we’ve never witnessed anything like it before. It’s a first in history.
And that versatile, super popular medium ladies and gentlemen… is video.
OFF-THE-WALL STATS
To be honest, the stats in support of video, are off the wall. There are many reasons why it’s so popular in today’s online world, but, to sum it up simply, everybody loves video.
It’s got some major plus-points going for it. Video is the best way to deliver instant information, for just about anything. Its versatility stretches right across entertainment to business. And, all we have to do… is press play.
This pandemic-related stat below tells us so much;
“68% of consumers say the pandemic has impacted the amount of video content they’ve watched online, with the overwhelming majority (96%) saying this has increased.” – wyzowl
EIGHT OUT OF TEN CATS
Or, what about this gem from Wyzowl;
“Eight out of ten people say that they’ve been convinced to purchase an app or piece of software because of a video.“–Wow, 80%! That, is a stunning stat.
From a personal or business point of view, we can use video to share any message we like.
ANY MESSAGE ACROSS
Think about that for a second, “any message”. Video, is the ideal way to tell people about ourselves, our websites, products, services, even what the dog had for breakfast… anything we like. Yes, we can even share a funny cat video whenever we feelz like it. “Meow baby” :).
So, if you want to get your message across, your branding, your product or service, Tiddles the moggy… the most popular online medium to do that with, is indeed, our friend Mr. Video.
VERSATILE MEDIUM
You can use a friendly marketing video in many ways;
*brand yourself / increase your branding exposure
*promote and sell your product
*promote and sell your services
*push sales at your Etsy Store
*use as popular content on any social media platform
*promote your Shopify Store
The opportunities are endless. But, regardless of what you’re aiming to do, you still must get the word out there.
METHOD OF DELIVERY
People have been doing business for thousands of years, we all know that. It’s the way of the world, it never changes.
It’s the method of delivery that changes. As technology advances, the method of delivery changes to suit.
ADVERTISING THROUGH THE AGES – INFOGRAPHIC
This advertising infographic below, gives you an overview through the centuries, of how the concept of advertising changes, but the message is always the same. That message is, to get results.
Advertising, stretches right back to ancient times. There’s a fascinating story behind it. Which includes early aerial ads, blimps and balloons, newspapers, automobiles, and lots more.
Today, it’s all done digitally, on mostly mobiles. Technology moves on regardless.
My own fave? Gotta be, Radio Ads, I’ve always loved them, still do.
POSITIVE RESULTS
“Results”, in this digital age, always starts with the first click. If you can grab their attention, capture that click, it opens the door to leads, signups, and sales. Therefore, the best way to increase leads, signups, and sales, is through video. Follow the stats.
SOMETHING ELSE TO CONSIDER
If you’re still not convinced from all those scientifically researched results above, here’s another thing to consider.
Research and statistics, have shown that many browsers, tend to have very short attention spans these days. With the amount of distractions people see online, this is not surprising. Is it a result of information overload? Who knows. But, it seems to be a very relevant factor if you’re trying to get people’s attention online nowadays.
Some marketers even refer to this as ‘Goldfish Retention Syndrome‘. In other words, you’ve got less that 8 seconds to capture someone’s attention, before they’re gone forever.
VIEWER FOCUS
Now, while this may be an overly dramatic way for expressing a point, there’s no denying the fact that there are distractions everywhere online, it can be hard to keep your viewer focused.
Once again, our persuasive friend video, is a wonderfully effective way to keep your viewers attention. If your video is good, and answers your visitor’s questions … well, they’ll keep watching to learn more.
No Obligation Consultation
Speaking of videos, my own speciality, is writing scripts for marketing videos
See, I’m a copywriter, and a videographer.
I combine both art-forms together.
I can tell you, that in this frantic age of social media, and with many people having the attention span of a distracted-amoeba 🙂 … getting people’s attention is NOT an easy task. That’s where I can help you.
So, if you’re interested in getting more clicks to your advertisements my marketing friend, get in touch with me. Find out how I can achieve this for you right now. I offer a free, no obligation, consultation service.
Find out how I can actually, enhance-your-chances, of getting that click! Places are strictly limited, first come first served basis. Only so many hours in the day my friend. Let’s see, if we’re a good business fit together.
Get in touch with now through my contact page, at, https://www.vidadz.com/contact-options/. I can be reached through my Contact Form, LinkedIn, or Facebook. Thanks, look forward to chatting and brainstorming with you.
