About Vidadz & the Wiifm
Hi and welcome to vidadz.com – this site is run by myself David O’Toole, from Dublin, Ireland. I’m a copywriter and a videographer. My copywriting speciality I guess, is mixing it in with marketing videos. It’s a powerful combination.
These videos can be used effectively on social media and business websites. Including, promo videos for Etsy and Envato products, Youtube content, Facebook pages, LinkedIn, your own business website… whatever platform you are using. Basically, people love video. Video works in every niche imaginable.
Not to mention, that the stats and research supporting video as the world’s fave medium online, are monumental.
What is Copywriting?
Copywriting, can be seen as a very complicated subject. It can cover MANY different areas. Plus, it includes a certain amount of psychology. Mix copywriting in with video my friend, and you’re laughing.
Y’see, copywriters, see things from a different angle. They have a different point-of-view.
This is a necessity, an essential quality, that a quality copywriter must learn about and possess.
It’s the reason why a good copywriter will improve leads and sales results.
More Than Words
My favourite way of explaining copywriting, is to mention the ‘Wiifm‘. Wiifm is a copywriter acronym for, “What’s in it for me?“.
That’s all people are interested in to be honest.
Copywriting always begins with the ‘Wiifm’ (What’s in it for me?), and that part always begins with deep research.
Step #1: Get a Reaction
In order to accomplish a reaction of any description, whether it’s a new lead, a subscription to your list, a sale, even just a click… you first need to discover what your potential customer wants. You have to find out, what their, personal and specific ‘Wiifm’ is.
That, is where your copywriter comes in. That, is where positive results are found.
Transition Time
So yeah, I was a musician for many a year. It took me to different places in the world. I learned a lot from the experience.
I made the transition from being a musician and lyric writer, to evolving into a copywriter a few years ago, when I needed to make a career change (especially since Covid reared its ugly head). Both endeavours are concerned with the magic of language. I’ve always been interested in the power of words.
It’s a complicated story, involving trips to Mallorca, Switzerland, Australia, and Ireland.
I’ve been fortunate to work with some amazing musicians in my time, including Brian Downey (Thin Lizzy), Glen Power (The Script), and I even did a bit with the late great Lee Kerslake (Uriah Heep & Ozzy Osbourne).
Over the years, I’ve managed to share the stage (and learned a lot, thanks guys) … tbh, with too many other Dublin musicians to mention here. Let’s just say that the music scene in Ireland is alive and kicking.
For those wishing to see who they’re dealing with, here’s a quick video of me playing some electric guitar. Proving that I’m not a robot :). Robots are rampant these days. Sometimes, it can be hard to tell if you’re talking to a real person, or something AI generated (artificial intelligence).
The Switch
Since then, I moved into digital marketing (which I started doing around that time too), and nowadays I’m a copywriter. I specialise in combining copywriting, with marketing videos.
I’m a qualified copywriter, with a college diploma in digital marketing. I also deal with copywriting creatives such as graphics (e.g. I’m Adobe Photoshop Certified), and marketing videos.
I use a variety of different software programs for video editing, including Adobe Premiere Pro, After Effects, Desktop and online apps, Sketch, Explainer, Affinity programs …
Professional and Easy to Work With
I only know one way to do things and that’s to do as professional a job as I can. That’s how I was brought up, thanks and love to my folks. I’m easy to get on with (you have to be to work in the music-band industry believe me lol).
So that all applies to my copywriting service too. I won’t be happy until a client is happy and gets what they are looking for, and in many cases beyond that. It’s a simple setup that works for both me and my clients. Get the job done right and keep everyone happy.
Contact Me & Let’s Talk
I also offer a no-obligation consultation. Simply get in touch with me from my contact page, at:
We can have a chat about what your customer’s looking for (Wiifm). That’s the best place to start. Then, we can come up with an effective sales solution for you. I look forward to brainstorming with you.
I really look forward to hearing from you and providing you with a stellar, and professional, Video-Driven service. Including copy-powered marketing videos of course. Thanks for reading, hopefully talk soon.